Multi-Touch Campaigns

Seminar Overview

The Dynamic Yield Advanced Personalization Seminar on Multi-Touch Campaigns will help you understand when to use a Multi-Touch campaign, the unique characteristics of Multi-Touch compared to standalone campaign types, and how to create and launch a Multi-Touch campaign. This seminar will also walk you through (2) use case scenarios to give you and your team some practical inspiration for leveraging Multi-Touch. This video module is a recording of a live seminar that took place on November 10th, 2020.

Note: To get the most out of this seminar, you should have a solid understanding of basic Dynamic Yield concepts. If you are unsure, prior to watching this recording, we recommend that you either watch the series of 5 Business Fundamentals on-demand modules here, or register for & participate in an upcoming live DY Platform Fundamentals Training Program here. See the "Schedule & Sign Up" section of the training program page to register. The live DY Platform Fundamentals program is a 5-day curriculum that is offered to all DY users on a monthly basis.