Multi-Touch Campaigns & Cross-Device Optimization

Seminar Overview

The Dynamic Yield Advanced Personalization Seminar on Multi-Touch Campaigns feat. Cross-Device Optimization will help you understand when and how to use a Multi-Touch campaign, what makes Multi-Touch unique compared to standalone campaign types, and how to target & optimize Touchpoints to the devices that users leverage to access your site. This seminar will also walk you through (2) use case scenarios to give you and your team some practical inspiration for leveraging Multi-Touch and optimizing Touchpoint design for campaigns targeted to users on certain device types. This video module is a recording of a live seminar that took place on June 29th, 2021.

Note: To get the most out of this seminar, you should have a solid understanding of basic Dynamic Yield concepts. If you are unsure, prior to watching this recording, we recommend that you either watch the series of 5 Business Fundamentals on-demand modules here, or register for & participate in an upcoming live DY Platform Fundamentals Training Program here. See the "Schedule & Sign Up" section of the training program page to register. The live DY Platform Fundamentals program is a 5-day curriculum that is offered to all DY users on a monthly basis.